Gravity Forms is one of the most trusted form building plugins available for WordPress. It comes packed with several time-saving tools and boasts features that can help engage more prospects and drive more sales.
The plugin is built in accordance with WordPress’s best practices, ensuring that it works on almost every WordPress theme.
Gravity Forms is a formidable plugin, but on digging a little deeper into WordPress’s form-building aspect, I found that there are many more impressive form building plugins available.
But finding the right one requires a lot of testing, and not all of them are worth your time and money.
To help make your search easier, here’s a list of the five best Gravity Forms alternatives for WordPress.
Gravity Forms Alternatives: My Top 5 Picks
#1 WPForms
WPForms is best known for its user-friendly interface and is used by over three million websites across industries and niches.
Building a form is made quick and easy using its drag and drop form builder, and you never need to fiddle with any code to make it work.
You don’t even have to use shortcodes to integrate it onto your website – you can set forms to pop up when specific conditions are met, and use its Gutenberg block to embed forms on specific pages.
WPForms enables you to build contact forms, payment forms, survey forms, newsletter forms, and registration forms.
But its versatility is not even its best feature. The plugin comes with over 150 form templates included, all of which are fully customizable.
You will never need to build a form from scratch – you can just pick a template with the structure you’re looking for and edit it to match your website’s style.
You also don’t have to worry about spam submissions, since the plugin blocks them using the honeypot technique that enables the use of reCAPTCHA on WordPress forms.
The forms are responsive, which means you will be able to capture leads regardless of which device a visitor uses.
The host of templates offered and the anti-spam features, coupled with the fact that the forms integrate with both PayPal and Stripe makes WPForms a brilliant alternative to Gravity Forms
Pros
- Intuitive form builder
- Tons of templates
- Free version available
- Excellent support
- Conditional logic feature
- Surveys and polls feature
- Gutenberg block available
- GDPR compliant forms
Cons
- Slightly more expensive than Gravity Forms at $79
#2 Ninja Forms
Ninja Forms is right for both beginners and developers. Beginners can use the drag and drop builder to build a form, and developers can use the filters, hooks, and field templates that come included to give the forms their own spin.
The plugin gives you the ability to import and export forms and fields as you see fit. Additionally, it also gives you the ability to edit, manage, and export user form submissions. It is not just a form builder; it is a complete form-building suite.
Another impressive feature that the plugin offers is the custom input mask. These enable you to force required fields and also ensure correct data formatting.
If you make multiple forms a week, and almost always use the same fields, you will love the field favoriting feature. You can then access them quickly.
Putting fields together is easy with the drag and drop builder, and the vast selection of fields includes an email field, a date field (with and without date picker), an address field, a phone number field, and more.
Adding a success message to your form or redirecting users to another page upon form submission is also simple to do, and you can also make a payment form and collect payments via PayPal, Stripe, and even Elavon.
The plugin integrates with all popular email marketing tools, including MailChimp, Campaign Monitor, Salesforce, and more. The excellent range of integrations makes it an adequate replacement for Gravity Forms.
Although a free version of the plugin is available, its extensions are quite expensive, with individual extensions starting at $29 and going for as high as $129.
The plugins’ plans are also super expensive, making it apt for advanced users and agencies looking for a powerful form builder.
Pros
- Core plugin available for free
- Easy to use form builder
- Flexible pricing
- Excellent integrations
- GDPR ready
- Gutenberg block available
Cons
- Costly plans and extensions
#3 Formidable Forms
If you’re looking for the most powerful form builder, and won’t settle for less, Formidable Forms is right for you.
The plugin enables you to build simple contact forms, and also complex multi-page forms. You can integrate features like calculations, conditional logic, and file uploads to it without much hassle.
Formidable Forms takes things one step further by giving users access to analytics features. You can analyze the data using the plugin’s various graphs and views.
The plugin is versatile and can be used to create quiz forms, registration forms, email marketing forms, surveys, purchase forms, and many more.
Formidable Forms offers an impressive selection of field types, enabling you to add dropdowns, checkboxes, HTML blocks, radio buttons, URL fields, and hidden fields, which you can use to create a solution-focused form.
You can view all of the form entries from the WordPress dashboard directly, but since the plugin is GDPR ready, you can also choose to turn off IP tracking or stop saving contact form submissions altogether.
You can also add a GDPR checkbox on all of your forms to collect your visitor’s consent.
It has more than a dozen addons available, enabling you to integrate your forms with tools like AWeber and Zapier and accept payments using tools like PayPal.
The plugin gives you the ability to export your leads into a CSV file, enabling you to import it to services such as MailChimp.
The built-in survey feature is a nice plus, but the advanced form building features coupled with the analytics features are what make Formidable Forms a fantastic alternative to Gravity Forms.
Pros
- GDPR compliant plugin
- Loaded with features
- Perfect for developers with a knack for marketing
- Gutenberg block available
Cons
- Expensive; with plans starting at $149/year
#4 WordPress Form Maker by 10Web
If you’re on a budget and need a form builder that makes no compromises, the Form Maker plugin by 10Web is perfect for you.
The intuitive interface of the builder coupled with the 43 unique form field types enables you to make just the right form for your website. The forms are responsive, ensuring that you capture leads regardless of the device your visitors use.
The plugin gives you a lot of flexibility when it comes to displaying your forms. You can display forms as popups, embed them into blog posts, or even embed them onto top bars and scroll bars.
You can pick from the five form templates and speed up the form creation process, and use one of the fifteen form themes to make your form match the style of your site in just a few clicks.
Spam protection and automatic email features make management hassle-free, and receiving payments is also simple owing to the PayPal and Stripe integration.
The plugin also offers advanced form features like the conditional logic feature, multi-page form feature, and the file upload feature, which is surprising considering prices start at just $30.
It is undoubtedly the most affordable alternative to Gravity Forms that does not skimp out of features.
Pros
- GDPR compliant
Cons
- No Gutenberg block
- Plain interface
#5 OptInMonster
If you’re looking for a well-rounded tool that gives you the best of form building and analytics at the right price, you will love OptInMonster.
Its easy to use drag and drop interface makes creating popup forms super easy. OptInMonster has also got you covered when you require a more advanced multi-step opt-in form.
You can set campaign triggers, which can help you find the right moment to show the right form. One good example of a campaign trigger is exit intent – the opt-in form appears when the user tries to leave the site.
OptInMonster also gives you the ability to target users based on location, enabling you to deliver personalized campaigns to your visitors.
The plugin seamlessly connects to email marketing services such as AWeber, MailChimp, HubSpot, ActiveCampaign, ConvertKit, and many more, giving you access to the tools you need to run effective, targeted campaigns.
OptInMonster also gives you the ability to test out different forms to find the most effective form via the A/B testing feature.
Its features, coupled with its fantastic price (starting at $14/month), make it one of the best alternatives to Gravity Forms in the market.
Pros
- GDPR compliant plugin
- Easy to use
- Excellent targeting features
- A/B testing
Cons
- No Gutenberg plan
- Manual winner selection for A/B testing
Verdict
Formidable Forms is the best alternative to Ninja Forms, owing to its powerful form builder and excellent built-in analytics features.
It is perfect for both beginners and developers, but it is a lot more useful to developers than it is to beginners. It is also costly, making it more difficult for a beginner to get their hands on it.
Overall, though, if you’re looking to convert more visitors and ultimately drive more sales, Formidable Forms will not let you down.