Gravity Forms Review 2026: Pricing and Is It Worth It?
Gravity Forms is worth paying for when forms handle applications, calculations or business integrations. Its entry license includes conditional logic and saved entries. A free plugin is enough for a basic contact form, and payment features need a higher license.
What Is Gravity Forms?
Gravity Forms is a paid form builder plugin for WordPress made by Rocketgenius. It has been sold for well over a decade and is a common pick for agency and client sites. You use it for contact forms, quote requests, job applications, registrations, surveys and order forms.
There is no free version on WordPress.org. You buy a yearly license, and every license gets the full core plugin. The tiers only change how many sites you can use, which official add-ons you get, and the support level.
A large ecosystem surrounds it. Third-party companies sell add-ons for front-end entry tables, approval workflows and PDFs, and many themes and builders support it directly. Divi, for example, added a Gravity Forms module in 2026, as we noted in our Divi review.
Conditional forms that keep questions relevant
Conditional logic was the most useful part of our sample request form. A website address appeared only when the visitor chose a website project. Leaving that visible question empty stopped progress, while switching to a general enquiry hid it and allowed the visitor to continue without an irrelevant answer.
The two-page form kept the name, email and website when we went back to review an answer. Submission produced a confirmation and a saved entry in WordPress. That local record is useful when a request matters enough that relying on email alone would be uncomfortable. We verified the entry, rather than delivery to a real inbox.
The same sample worked at phone width, including the conditional question and second page, without sideways scrolling. More elaborate forms and different themes still need their own layout checks.
Calculations and repeated details
A separate estimate form changed from $150 for two hours to $300 for four hours at a fictional $75 hourly rate. The saved entry contained the same hours and total. That makes the calculation useful for a quote request; it does not establish a working checkout or payment integration.
The native Repeater field lets a visitor add several people under one contact. Our attendee form saved two separate names and email addresses, caught an invalid email in the second row and retained the other details while it was corrected. This is more flexible than adding a fixed set of duplicate questions to every form.
There is an important limit: the Repeater documentation says calculations and conditional logic on fields inside a Repeater are unsupported. Our estimate used an ordinary form, separate from the repeated attendee rows. A complex booking or registration design needs that distinction before you buy.
What the core plugin includes
The Gravity Forms form builder as shown on the official drag-and-drop builder page.
The core features demonstrated in the video are available with Basic. You do not need Elite for conditional questions, multi-page forms, calculations, the Repeater or saved entries. A builder label change also reached the visitor-facing form after saving, so ordinary wording edits do not require code.
The wider documented feature set includes file uploads, save and continue, entry exports, spam protection and developer integrations. Those are useful reasons to shortlist the plugin, but our hands-on review did not exercise every field, external service or add-on. Taking card payments requires the appropriate payment add-on and a separate integration test.
Gravity Forms Pricing
Prices below are from the official pricing page as of October 2026, in US dollars, before tax.
Basic costs $59 a year for one site with standard support and 20 Basic add-ons, covering services such as Mailchimp, HubSpot, ActiveCampaign and Kit, alongside spam protection and mail delivery. Pro costs $159 for three sites and adds 15 Pro integrations, including Stripe, PayPal Checkout, Square, Mollie, Zapier, Slack, Trello, Dropbox and Zoho CRM.
Elite costs $259 for unlimited sites and multisite, with priority support and all add-ons, including registration, surveys, quizzes, polls, signatures, partial entries, conversational forms, Salesforce and webhooks. The $129 annual nonprofit license covers three sites with standard support and a selected set of integrations, subject to application.
A few details that matter when you budget:
- No intro discount. The pricing page shows one price per license with no “first year” offer, and licenses auto-renew every 12 months. WPForms and Ninja Forms both advertise first-year discounts that go back to full price at renewal.
- Upgrades are prorated. You can move up from Basic to Pro or Elite and pay the difference. You cannot downgrade.
- Refunds. There is a 30-day refund window on every payment, including renewals and upgrades. The license is deactivated as soon as you ask.
- Elite extras. Elite also includes the core version of Gravity SMTP, the company’s email delivery plugin, and is the only license allowed on a Multisite network.
- Some tools cost extra. Gravity Flow (approval workflows, from the same company) and third-party add-ons such as GravityView (front-end entry tables) are sold separately.
What happens if you stop paying
According to the Gravity Forms documentation, your forms and add-ons stay on your site and keep working after a license expires. You lose updates (including security fixes), support, downloads, and the ability to register the key on a new site. The vendor also warns that an outdated copy may stop working one day as WordPress changes. Running any plugin without security updates is a risk, and outdated plugins are a common way sites end up with problems like a spam link injection.
Which license should you buy?
- Basic ($59): One site that needs smart forms and an email marketing connection. Most small business sites can stop here.
- Pro ($159): You need to take payments with Stripe, PayPal or Square, connect to Zapier or Slack, or run up to three sites.
- Elite ($259): Agencies with many client sites, Multisite networks, or anyone who needs user registration, surveys, quizzes, polls or signatures. If you only want polls, see our roundup of WordPress voting plugins first.
Where Gravity Forms Falls Short
- You cannot try it for free. There is no free version and no trial. The demo exists, but it needs an email sign-up first. The 30-day refund is your real trial.
- Payments cost more. Stripe and PayPal need the $159 Pro license. WPForms lets you take Stripe payments in its free version (with a 3% fee), and some rivals include payments on their entry plan.
- Styling takes work. Forms inherit your theme’s look and there is a built-in “Orbital” style plus block editor color settings, but at least one agency that uses it daily reports that matching a brand closely still means writing CSS.
- Add-on quality varies. The core plugin is well maintained, with releases every two to three weeks in 2026. Third-party add-ons are on their own schedules, so check when one was last updated before you rely on it.
- Major updates need care. Version 3.0 had to be installed by hand and came with a warning about breaking changes.
Gravity Forms, Ninja Forms and WPForms
Our hands-on Gravity Forms review covers conditional questions, multi-page navigation, estimates, repeated attendee details and saved entries. Earlier tests of the free Ninja Forms and WPForms plugins used a simple contact form, so they establish a narrower comparison.
Both free alternatives submitted successfully, but neither allowed the conditional field we wanted. Ninja Forms saved the entry locally and exported it; WPForms Lite only emailed it. Gravity Forms also kept our tested submissions in WordPress. That difference matters if email delivery fails. WPForms felt easier to learn, while both free alternatives showed upgrade prompts for substantial parts of the builder.
Gravity Forms Basic includes conditional logic, uploads, multi-page forms and saved entries at $59 a year. WPForms Basic starts at $49.50 and renews at $99; Ninja Forms Plus starts at $59.40 for three sites and renews at $99. Across two years, those entry offers total $118, $148.50 and $158.40 respectively.
Payments change the comparison. Gravity Forms requires Pro at $159 a year for Stripe or PayPal. WPForms Lite offers Stripe with a 3% plugin fee, and paid Pro removes it. Check transaction volume as well as the license price.
For a simple form without a budget, Ninja Forms’ saved entries are useful. For complex forms already using its integrations, Gravity Forms offers a more complete base license. Our form-plugin guide and Gravity Forms alternatives cover other choices.