Plugins

AAWP Review: Worth It for an Established Amazon Site?

BY JASON — UPDATED

AAWP is worth considering once an Amazon affiliate site makes steady sales. It automates product boxes and price updates, but the license and API requirements make it harder to justify for a new site. Start with simpler links or free blocks if you have not yet qualified for Amazon’s API.

This review uses AAWP’s official documentation and demo, rather than a hands-on installation of the paid plugin. We tested the free alternatives separately.

AAWP comparison table on the official demo page with three phones, Best Choice and Best Price labels, and Buy on Amazon buttons

The official demo illustrates AAWP’s comparison layout. Its data source and refresh behavior were not verified through our own licensed installation.

What Is AAWP?

AAWP stands for Amazon Affiliate WordPress Plugin. It is made by fdmedia, and the copyright line on its site goes back to 2015. You paste in an Amazon product ID (called an ASIN), and AAWP builds a product box, table or link with the current title, image, price and rating. It adds your Associates tracking ID to every link and refreshes the product data on a schedule, so prices on your page don’t go stale.

That last part is the main reason people pay for it. Amazon’s rules don’t let you type prices in by hand. The Associates Program Policies (updated April 14, 2026) say your site may only show prices and availability if Amazon serves the link that shows them, or if you get the data from the Creators API or PA-API. An API integration can supply the data, but installing a plugin does not by itself establish compliance with Amazon’s display and usage requirements.

If you used EasyAzon years ago, AAWP is where it went. The old EasyAzon site now redirects to AAWP, which says “EasyAzon has been replaced by AAWP.”

The Amazon API Situation in 2026

Amazon’s Creators API introduction page listing the prerequisites, including at least 10 qualifying sales within the past 30 days

Amazon’s Creators API documentation, with the 10-sale requirement under “Prerequisites”.

Amazon directs older PA-API integrations toward the Creators API. Check that the installed plugin supports the current route and credentials; an old setup guide is not enough to establish working access.

Amazon’s current prerequisites include final Associates acceptance and at least ten qualifying sales within the previous 30 days. Registration and credentials are separate from an old PA-API key, and access is tied to the relevant Amazon store.

That is the main barrier for a new or seasonal affiliate site: paying for the plugin does not grant Amazon API eligibility.

Access can lapse. AAWP’s documentation says Amazon temporarily revokes Creators API access when your account stops generating qualified sales over a 30-day period, and restores it within about two days after your referred sales ship again. For a seasonal site, that means product boxes can lose their data during a slow month.

AAWP’s changelog records Creators API support and later fixes to product retrieval and tracking. Confirm the current release and store-specific credentials rather than reusing an old PA-API configuration.

How AAWP Works

AAWP is a paid plugin installed from your account download. Connect Amazon Creators API credentials or the paid AAWP API, add your tracking ID, then place products through blocks or shortcodes. You choose the Amazon product IDs; AAWP retrieves and caches their data.

AAWP Features

These are the display types and tools listed on AAWP’s features page and shown on its demo:

  • Product boxes. A single product with image, title, short description, price, rating, Prime badge and a “Buy on Amazon” button. You can show one box or several in a row.
  • Bestseller and new release lists. Automatic top-3 or top-10 lists for a keyword or product category, which update on their own. These need the Creators API; they don’t work through the AAWP API.
  • Comparison tables. A table builder where you pick the products and rows, and label columns like “Best Choice” and “Best Price.” On a phone-width screen, the demo table switches to a single-product layout instead of making the page scroll sideways.
  • Data fields and text links. Drop a single live value, like the current price or a button, into a sentence.
  • Geotargeting. Sends visitors to their own country’s Amazon store. You need a tracking ID for each country, which means joining each country’s Associates program.
  • Click tracking. Shows which products get clicked, which part of the box was clicked (image, title or button), and the device and browser. You can exclude logged-in roles like admins.
  • Templates and styling. Horizontal, vertical, list and table templates, custom CSS, and your own templates for developers.
  • Migration tools. Version 4.3.3 added an importer for AmaLinks Pro, and version 5.0.6 added one for Lasso, two other paid Amazon plugins.

AAWP also runs on WordPress.com, but only on a plan that allows third-party plugins (AAWP names the Business plan). Our guide to what WordPress actually costs explains how those plans compare with self-hosting.

The AAWP API: A Paid Fallback for Sites Without Amazon Access

AAWP API feature page explaining that it provides product titles, prices, images and descriptions for affiliates without Amazon API access

The “What is the AAWP API?” section on getaawp.com.

The AAWP API is AAWP’s answer to the 10-sale rule. Instead of Amazon’s API, AAWP fetches product data from its own service, so you can build boxes and tables before you qualify or while your access is paused.

What the vendor says you get:

  • Product titles, prices, images and descriptions.
  • Plans for 150, 250, 500, 750 or 1,000 products a month, starting at €7 a month for 150. Monthly or discounted annual billing, and you can change plans at any time.
  • One product allowance shared across all your sites.
  • You can switch between the AAWP API and Amazon’s API in the settings.

The limits matter. Bestseller and new release lists don’t work through it, and AAWP itself says it is not a full replacement for Amazon’s API. Prices for the bigger plans aren’t listed on the feature page.

Amazon’s price-display rule names its own links and APIs. The availability of a third-party data service does not itself establish Amazon’s approval for every use. Ask the vendor how the proposed setup meets the rules for your Associates account before displaying prices or ratings.

Plugin pricing and the separate API bill

AAWP annual pricing plans for 1, 3, 5 and 10 sites at 79, 129, 199 and 299 euros per year

AAWP’s annual plans on getaawp.com. Prices exclude tax.

Starter covers one site for €79 a year or €299 once. Three sites cost €129 a year or €499 once; five sites cost €199 or €699; ten sites cost €299 or €899. Prices exclude tax, and Starter does not cover multisite.

Annual licenses renew automatically unless cancelled, and updates and support end after the paid term. There is no free trial; the advertised refund window is 30 days. A subdomain counts as another site, and multisite requires a higher tier than Starter.

The separate AAWP API remains an additional paid service even with a lifetime plugin purchase. Its page offers a standalone service after a plugin license expires, but elsewhere says an active plugin license is required. Ask the vendor to clarify that conflict before relying on the fallback for a long-term budget.

The 1-site lifetime license costs about as much as four years of the annual plan, so it only makes sense for a site you plan to keep.

Updates and Security Track Record

AAWP changelog entry for version 5.1.0 released September 3, 2026, with Creators API SDK update and PHP 8.1 requirement

AAWP’s public changelog and recent compatibility updates.

The public changelog records ongoing API and compatibility work. Two earlier fixes remain useful checks for an owner updating an old installation:

  • Version 5.0.9 (July 9, 2026) fixed an “Unauthenticated SQL Injection via Click Tracking.” An unauthenticated SQL injection is a serious bug, because an attacker doesn’t need to log in to try it. If you run an older version, update now.
  • Version 5.1.0 (September 3, 2026) raised the minimum PHP version to 8.1. Check your host’s PHP version before you update.

Because AAWP touches every product page on your site, try big updates on a copy first. Our roundup of the best WordPress staging plugins covers free ways to do that.

Free Alternatives: What You Can Do Without AAWP

Before qualifying for Amazon’s API, a free plugin can build manually maintained product boxes and comparisons. Leave Amazon prices out unless they come from a permitted source.

AffiliateX Product Comparison block in the WordPress block editor with three sample grinders and element toggles in the sidebar

Editing an AffiliateX Product Comparison block on our WordPress test site.

AffiliateX’s free comparison block was capable, but every value had to be entered by hand. Its price field could be hidden. In that earlier free-version test, malformed sponsored/nofollow attributes and a comparison overflowing the content area and phone screen limited the result. Those observations need a current retest before being treated as defects in today’s release.

AffiliateX comparison table on the front end of a test page, with three sample products and the third column spilling past the table border

The finished AffiliateX comparison table with hand-typed sample data. The third column runs past the table’s border.

For basic link management, ThirstyAffiliates is another free option. Among paid alternatives, AzonPress starts at $39 a year and uses the Creators API, while WooZone imports products into WooCommerce.

AffiliateX Pro’s Zero API feature fetched product data without Amazon credentials in our test, but the data came through its own server. We would still leave prices out because Amazon restricts which sources can supply them. Our Amazon plugin comparison covers these alternatives in more detail.